Hellofresh inspires!

Walther Ploos van Amstel
2 min readMar 2, 2022

Hellofresh presented good financial results for 2021. HelloFresh delivered nearly 1 billion meals to 7 million households in 2021. Sales increased by more than 60 percent to 6 billion euros. Profit was almost 160 million euros. That could have been higher if the company had not invested heavily in expansion into new markets and fulfillment capacity in 2021. Sales should grow between 20 and 26 percent in 2022. Great outlook. Hellofresh is maturing.

Changing consumer behavior

Hellofresh foresees excellent opportunities in the market for online food, both in daily…

--

--

Walther Ploos van Amstel

Dr. Walther Ploos van Amstel is professor in CityLogistics and Urban Technology at Amsterdam University of Applied Sciences.